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Bring Luxury into Smartwatches: Beyond Apple Watch Edition’s Pricing Strategy

While Apple Watch Edition will not generate huge revenues, it will be a halo product for other smart watch developers.

Recently there have been many estimates around the sales number of the Apple Watch in the first three months since its debut. Almost all estimates point to a very small number of the $10,000+ Apple Watch Edition. For example, Slice Intelligence estimated about 1,900 Apple Watch Editions were sold while other versions sold 1 to 2 million units in the same period of time. However, the sales figure is not an effective way to measure the influence of the significantly more expensive model. Since ...

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